Journal of Accounting & Marketing

Keywords: accounting, marketing
 
Published on August 2, 2013
 
Accounting is the system, a company uses to measure its financial performance by nothing and classifying all the transactions like sales, purchases, assets, and liabilities in a manner that adheres to certain accepted standard formats. It helps to evaluate a Companyís past performance, present condition, and future prospects. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
Category: Management
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